Fashioning the Body: Versions of the Citizen, the Self, and the Subject

Walking sirens in the back ground.
Enters becomes center of attention
Interaction between her and the male and dancers
Physical beauty -good looking/ body types
                         - larger man- marry man/cook
               - older women / mother figure
Colors
      Very dark tones/ foggy and smoky atmosphere
      Color that stands out are red shirt by the man
      Light color but brighten up by lighting milk shake equipment
Food
     Bread
     Milkshake
     eggs
Dark lights
      

Analysis
 
In technologies of gender Terese de Lauretis states, that the construction of gender is both the production and the process of its representation.  One way that can help us understand the construction of gender is by studying semiotics. Semiotics is the study of signs or sign systems in relation to the way they are transmitted and assign meaning to things.  The music video and the artist help assign, produce and process the representation of gender, and other social discourses.  Not only does the artist identity represents music entertainment.  His identity becomes a signed of capital. The artist identity for his or her recording company and for the spectator  becomes a money driven machinery.   The  video and the artist help reinforce or assigned a new meaning to what it is to be prestige’s, valuable, and a high status in the social hierarchy.

Talk about how semiotics place a role in the usage of food in the videos and how their meaning changes within the context of the video.